About us

Communicate what you want to communicate in an easy-to-understand manner

– Hotaru Thailand is a company that produces “Ease of Understanding” –


In recent years, various communication methods have come to exist, but the basic concept of communicating information has not changed.
Since its founding in 1959, HOTARU,LTD. has always been a bridge. It is a bridge that carries 2 kinds of information–information that customers want to communicate, and information that users want to know. HOTARU,LTD. has been communicating such information in an accurate and easy-to-understand manner, mainly through manuals and catalog production.

Hotaru Thailand was established in Bangkok, Thailand in 2008, with the aim of taking the know-how that HOTARU,LTD. has cultivated in Japan, and spreading it overseas.
The growth of Thailand, and of Southeast Asian countries as a whole, has been remarkable.
However, as a country grows, the amount of information to be conveyed increases, and the content becomes more complex.

Hotaru Thailand has been striving to be a part of information transmission in the rapidly developing countries of Southeast Asia through manual and catalog production and system solutions with the corporate concept of “Ease of Understanding.”
We want to continue to be a company that satisfies customers by combing “What the customer wants to say” and “What the user wants to know,” and conveying it with “Ease of Understanding.”

We thank you, moving forward together.

Company Profile

OfficeUnit 3E, 3rd Floor, Ocean Insurance Building 163 Surawongse Road, Suriyawongse, Bangrak, Bangkok 10500

Group Companies

HOTARU,LTD. https://hotaru.ltd/
HOTARU CORPORATION CO.,LTD. http://htc.hotaru-printing.com/
HOTARU INTERNATIONAL TRADING(SHANGHAI)CO.,LTD. http://china.hotaru-printing.com/
HOTARU INTERNATIONAL TRADING(SHANGHAI)CO.,LTD. (Shenzhen) http://china.hotaru-printing.com/